The Randomness Continues

Thursday, July 07, 2005

BlockBuster Announces Revolutionary New Program

This week, BlockBuster, the movie and video game rental giant, announced it will begin a new program that will revolutionize how rental stores work. This comes several months after the store started it's "No Late Fees" policy, which went into effect on January 1st, 2005. That policy allows customers to return rentals several days late, without having to worry about a late fee.

While that policy has been very popular with many, BlockBuster received several lawsuits about the fine print of the policy, which states that if a customer has a rental for too long, they are charge full price and a small restocking fee. Recently these lawsuits were settled outside of court, and BlockBuster change the wording of the policy.

Seeing how sales increased and gave BlockBuster the edge over all other rental stores, Chairman and CEO John Antioco announced another new policy, which will go into effect January 1st, 2006. "Our new policy," Antioco said during a press conference, "is the first of it's kind for rental stores. I am pleased to announce our new "End of Returns" policy. That's right, you don't even have to return your favorite DVDs or video games now! You simply pay $20 for a DVD and $50 for a video game, and they are yours for as long as you could possibly want them!"

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